Junior SEO & GEO Executive

Build discoverability across search engines and AI-powered discovery platforms.

EXPERIENCE- 1–2 years of practical experience in SEO or digital marketing; internships and demonstrable project experience are also acceptable.

EMPLOYMENT- Full-time

LOCATION- Xcelore office / hybrid, as applicable

About the role

Xcelore is looking for a curious, execution-focused Junior SEO & GEO Executive to strengthen the organic visibility of its website, service pages and thought leadership. The role combines content writing and optimisation with on-page SEO, off-page SEO, basic technical SEO and Generative Engine Optimisation (GEO). You will work closely with the marketing and web teams to turn search intent and audience questions into useful content and measurable improvements.

Key responsibilities

● Keyword Research: Identify primary, secondary and long-tail keywords; analyse search intent, keyword opportunities and competitor gaps.

● On-Page SEO: Optimise website pages, meta titles, descriptions, headings, URLs, image alt text and internal linking.

● Off-Page SEO: Identify backlink opportunities through outreach, guest posting, digital PR and relevant business directories. Monitor backlink profiles and link acquisition.

● Technical SEO: Conduct basic SEO audits to identify indexing, crawling, broken links, redirect, sitemap and website structure issues.

● GEO & AEO: Explore and implement optimisation practices to improve brand visibility across ChatGPT, Perplexity, Google AI Overviews and other AI-powered search platforms.

● SEO Strategy & Execution: Support the execution of SEO activities, identify improvement opportunities and coordinate with marketing and development teams for implementation.

Required skills and qualifications

● 1–2 years of practical experience in SEO or digital marketing. Internships and demonstrable project experience are also acceptable.

● Working knowledge of keyword research, search intent, on-page SEO, off-page SEO and basic technical SEO.

● Familiarity with Google Search Console, Google Analytics 4 and at least one SEO tool such as Ahrefs, Semrush, Moz or Ubersuggest.

● Basic understanding of WordPress or another CMS, website structure, HTML headings and internal linking.

● Awareness of GEO, AEO and AI-powered search practices.

● Good analytical, research and problem-solving skills.

● Attention to detail, ownership and ability to work with deadlines and feedback.

Good to have

● Content writing and editing skills, particularly for SEO blogs, website pages, landing pages and B2B technology topics.

● Basic knowledge of schema markup, Core Web Vitals, Bing Webmaster Tools and Screaming Frog.

● Ability to research technical subjects and create clear, search-focused content.

● Exposure to B2B technology, SaaS, IT services or software development industries.

● A portfolio demonstrating SEO projects, content work, backlink acquisition or website optimisation.

What success looks like

● Consistent, accurate execution of the agreed SEO and content calendar.

● Well-researched content that matches search intent and reflects Xcelore’s expertise and tone.

● Improved on-page hygiene, internal linking and technical issue tracking across priority pages.

● A relevant, quality-focused off-page pipeline rather than volume-based or spammy link building.

● Clear reporting that connects activity to visibility, traffic and content outcomes.

How to apply Please share your CV and 2–3 relevant writing or SEO samples (published links, content documents, or a short explanation of a project you worked on). Candidates should be ready to discuss what they personally researched, wrote, optimised or measured.

Junior SEO & GEO Executive

Key skills